With respect to the rich tradition and contemporary success of horse breeding in the Zlín Region and in an effort to take advantage of the estimated existing reserve in horse tourism development to support cooperation and growth in tourism in the Zlín Region, the Regional Authority decided together with its partners, the Town of Napajedla, the Czech Equestrian Federation, and the Zlín Region Association of Horse Breeders to implement the project “HYJÉ – Horses of the Zlín Region,” for which the Zlín Region received a grant from the European Union.